Dooddoeners Brand

Dooddoeners (a rough English translation would be Cliché/Meaningless Responses) is a main brand for my Dutch webshop

It focuses on commonly heard phrases (in the Netherlands) that you could use in response to anything … because they mean nothing. For example, “Thanks for your input”, when someone says something you just don’t like to hear or are never going to consider anyway. Or “I don’t mean to be offensive, but …” which is usually followed by something incredibly offensive ;) Or even “We’ll stay in touch”, or “Strange weather, innit?”

I strongly dislike such phrases. They waste space and energy, never actually adding anything of value, while giving people a shield to hide behind when saying stupid or harmful things. In fact, the domain name of that webshop (which was my very first “real” website) is one of those phrases: “Not that it matters, but …”!

As such, to shine a light on them, I turn them into humorous art and merchandise!

The main target audience would be office workers who dislike such phrases too (and possibly want people to be mindful of them, to get them out of the way), or jokes between families and friends when somebody says such a phrase a lot.